Another successful brand is Nintendo. They've been very consistent in creating successful gaming systems for kids to pre-teens and families. With their series of Mario themed games, they keep the interest through systems and time very well, and encourage people to buy their new games which are basically remakes of older ones but with slight differences and better game play to keep people interested. Their handheld systems are very well designed to sell a lot, with easy game sharing and ad-hoc connectivity, friends usually buy them in groups so they can play games together. Their packaging is designed to look modern, sleek, and ultimately fun, which are all characteristics that younger kids are attracted to. Overall, they are very successful in creating a good brand. Their logo is successful in that it is very simple, represents the company well, and just like the apple logo appears everywhere, on their systems and on their games to instantly link the games to a happy-colored fun game for little kids.
The third successful brand I'll be explaining is IKEA. Their logo is just like Nintendo's : very self-representative and easily linked to their store and products. Their brand represents helpful stores, and affordable quality furniture. They have a very large selection of products and a good store layout, as well as lots of helpful installation services for those who do not want to put together the furniture themselves. Overall, IKEA is a good brand, linking its logo and stores to affordable furniture and helpful services.
2. Demographic-
The target for my demographic is high school and university/college students aged 15-25 in North America who require additional assistance in reminiscence and self-defense. This is because the primary users of USBs on the go in North America are students, and they are also usually the ones that are most vulnerable to attacks on their persona, which is why the APUC system can help them defend themselves while providing all the conveniences of a normal USB stick.
3. Brand Personality-
The personality of the brand of APUC is that of a very helpful bodyguard. He reminds you to do important tasks, and he protects you if someone has the audacity of attacking you when you have a bodyguard with you. He's medium height and build, but very strong, wears business casual with colorful dress shirts, and has sleek hair, just as the product itself is sleek. He's also more than happy to carry stuff for you, he's just one of those people.
4.My color scheme is black, and a number of metallic silvers to associate the product with futuristic and modern technology.
5.
6.The typeface used both in my logo and the one that will be used for advertising is the one called "Groovy Fast", as it is bold, modern, and has a sense of power and attractiveness. The other typeface I use in my packaging and overall product design is arial, because of its relative neutrality and ease of reading.
