Project Reflection

I think that the part of my project that was the most successfull was my logo. I learned the most from designing it, especially about font design and various illustrator tools, and the logo itself turned out to look really nice, so I think that the logo was the best part of the project that I did.

The least successful part of my project was the infomercial, as I had some difficulites with the files from it, as well as what I did film didn't turn out the best, and I'm not very good at film composition, so anything to do with filming really doesn't turn out that well when I do it.

I feel that I managed my time not that well during the classes; although I did do the work required a lot of it was done at home and a lot of my class time was spent unproductively, which I hope to fix next year.

If I could change something, I would try to incorporate more color into my designs, a lot of the stuff I do I try to keep sleek and modern but when I do that I sacrifice color for the sleek and metallic greys and blacks.

I did poorly on the infomercial, but spent a lot of effort on everything else (I hope you appreciated my attempt at humour on the instructions), so I think under the conditions my work warrants a 90-95.

Infomercial

I shot all the required scenes but due to a treacherous camera error, I was not able to retrieve all the files in time, so instead i'll write a transcript of how the infomercial was supposed to go down.

Packaging

1.The 2 biggest types of design packaging are products that include a view of the product, and others that only include a picture. The type that includes the picture is the most common, being used for most electronic appliances. I have decided that this packaging design isn't the most effective for the APUC because I want people to be able to see the memory stick and how it has the same convenience as a normal USB drive in the same amount of space while brining a lot of new functionality.

2.Folded blender renders of package mockup

3. I didn't have the sense to use hot glue like you suggested, so I glued them together with tape which looks really sketchy.
4.

Branding

 1.    Probably one of the most successful branding we've seen is that of Apple. Apple very cleverly combines a very sharp design and effective advertisement campaign with an extremely convenient set of products, all of which can interact with one another very easily and effectively. Because of this, people who own one apple product are encouraged to buy another because of how well they work together. Their software works very well with other apple products' software, and with other people's software, encouraging groups of friends to all have apple products because of their connectivity, utility, and convenience. Everything they have is similar and sharp, from their products to their packaging to their buildings and store. Their logo is successful in that it is easily recognizable and easy located on all their products, making it simple for consumers to link the brand and the product.

   Another successful brand is Nintendo. They've been very consistent in creating successful gaming systems for kids to pre-teens and families. With their series of Mario themed games, they keep the interest through systems and time very well, and encourage people to buy their new games which are basically remakes of older ones but with slight differences and better game play to keep people interested. Their handheld systems are very well designed to sell a lot, with easy game sharing and ad-hoc connectivity, friends usually buy them in groups so they can play games together. Their packaging is designed to look modern, sleek, and ultimately fun, which are all characteristics that younger kids are attracted to. Overall, they are very successful in creating a good brand. Their logo is successful in that it is very simple, represents the company well, and just like the apple logo appears everywhere, on their systems and on their games to instantly link the games to a happy-colored fun game for little kids.

   The third successful brand I'll be explaining is IKEA. Their logo is just like Nintendo's : very self-representative and easily linked to their store and products. Their brand represents helpful stores, and affordable quality furniture. They have a very large selection of products and a good store layout, as well as lots of helpful installation services for those who do not want to put together the furniture themselves. Overall,  IKEA is a good brand, linking its logo and stores to affordable furniture and helpful services.

2. Demographic-
    The target for my demographic is high school and university/college students aged 15-25 in North America who require additional assistance in reminiscence and self-defense. This is because the primary users of USBs on the go in North America are students, and they are also usually the ones that are most vulnerable to attacks on their persona, which is why the APUC system can help them defend themselves while providing all the conveniences of a normal USB stick.

3. Brand Personality-
   The personality of the brand of APUC is that of a very helpful bodyguard. He reminds you to do important tasks, and he protects you if someone has the audacity of attacking you when you have a bodyguard with you. He's medium height and build, but very strong, wears business casual with colorful dress shirts, and has sleek hair, just as the product itself is sleek. He's also more than happy to carry stuff for you, he's just one of those people.

4.My color scheme is black, and a number of metallic silvers to associate the product with futuristic and modern technology.

5.

6.The typeface used both in my logo and the one that will be used for advertising is the one called "Groovy Fast", as it is bold, modern, and has a sense of power and attractiveness. The other typeface I use in my packaging and overall product design is arial, because of its relative neutrality and ease of reading.

Product Description

      My product is a pair of miniature speakers attached to a USB stick that reminds you to not forget your USB stick inside public access computers, either by motion sensor or timer that is set via an autorun every time you plug in your USB.

Uses:

1. To prevent you from forgetting your USB in a public access computer
2. Extremely loud alarm goes off if you forget it
3. Anti-theft device: If you don't whisper a code into it before removal, it will alert everyone around the thief to his dishonest intentions
4. Use it as a USB plug-in external speaker
5. Use it as a personal defensive device by doubling as a 200 000 volt taser.
6. Use it as a rape whistle
7. Use it to jump-start your car
8. Leave unsavory phone calls by using it to emulate a police siren and then saying "shit the cops are here I got to go" and hanging up

Names:

1. All purpose USB Companion (APUC)
2. Forget-me-not
3. Omni-Stick
4. USBS (unfair advantage in life)
5. Trick-Stick
6. Power-plug
7. US-Beep
8. 8.QUAIL(Quintessential unfair advantage in life)

All these names are spin-offs of the high voltage and volume capability of the product, trying to summarize its anti-forgetful, defensive, and utility properties in a couple of words. The easiest of these is the APUC, because it summarizes very well that the USB stick does everything and is also an easy to pronounce 2 syllable word that is an acronym for a longer more descriptive name. This is also the premises of the name Omni-Stick, while the other names are more targeted towards individual desirable qualities of the consumer, such as the anti-forgetful feature, or the self-defense angle of the product.

Write Clear instructions for use including a safety instructions

Take 10 photographs of your product from a variety of angles against a plain background using controlled light.

Grade 11 Summative

 This is where i'll be posting every single step required for the grade 11 commtech summative.